Sep 22, 2014, 1:36 am3.8k ptsInsanely Great
How To Keep Customers Up To Date On Your Latest Products With Digital Signage
Todays society is much more complex than it was even ten years ago, and with this complexity comes new challenges. In the case of businesses, the challenge is to keep up with new and innovative ways of selling their products and services. They constantly compete with each other to grab consumers attention. The amount of time they have to grab consumers attention is brief; 8 seconds to be exact. Businesses have about 8 seconds to convince consumers to tune into their messages. These messages have to be clear from the start and the method that is used to deliver these messages needs to be effective. It needs to take advantage of the latest technology, and the latest technology used in advertisement today is digital signage.
Created by graphic design professionals, digital signs feature software that downloads the content displayed on these signs. Digital signs are used by many businesses to advertise messages, merchandise, products, and services. These signs are great alternatives to static signs, as these live signs take advantage of peoples attraction to bright colours, flashing characters, and moving screens. LEDs, LCDs, and plasmas are common visual devices used to display content. Unlike static signs, digital signs can be used indoors and outdoors. Outdoor signs work well and can be rented from firms such as Visual Impact Productions.
There are many advantages to using digital signs; one of which is that there is no limit to the amount of space available for advertisement. The layout for a display is designed on a computer connected to the digital sign and a schedule is set to display the layout. When the dates for display have ended, the layout is removed. Content of the layout is backed up online, and because it is stored online, it can be easily retrieved from anywhere in the world. It can also be discarded without creating waste, allowing businesses to take a green approach towards advertisement, which is another advantage. The thirdadvantage to using digital signs is that the layout can be changed as needed. And finally, as an electronic device, these signs can be turned off, saving users money on their electric bills.
Overall, using digital signs will save businesses money. Besides the electric bills, they will save money on materials used for marketing mediums, such as print ads and static signs. Digital signage also helps reduce landfill waste. Digital signs are the future of advertising and have proven to do a much better job at grabbing potential customers attention. Because layouts on digital signs use illumination and motion, they also do a better job at keeping customers focused on the messages that the business wants to convey. The key is to find a trusted company that can provide you with a great digital signage package at a great price. For more information and to see some great ideas you can check out the latest digital signage solutions from Toshiba and learn how easy it can be to advertise to new clients.