How Online Casinos Reuse Their Code Base To Attract More Customers

Online casinos come in any shape and form. Quirky & colourful, elegant, a huge deposit bonus, free spins, focus on online slots – casinos on the Internet aim to attract all sorts of player types. However, they cannot do this in one single product. It's like adding a Ferrari engine to a Tesla to attract both, the adrenaline junkie and the environmentalist. It doesn't work.

Now, as you can imagine, developing an online casino is a big task. Besides rather common technical components such as registration, login and player profile, online casinos need to deal with payments – deposits and withdrawals – and handle player-specific bonuses depending on their status, total wagering and so on. Of course, not to forget the vast selection of games that players expect to be available to them at all times.

Since building a brand new online casino for each player type is not an option – it's too expensive and requires too many human resources – gambling operators came up with the concept of sister sites. Almost all online casino operators run multiple directly related brands that all share the same codebase but with a different skin.

For instance, did you know that Genesis Casino, Casino Joy and Spinit are all operated by Genesis Global Limited? That's right; although each casino has an entirely different look, they reuse the same backend code to handle transactions, customer support and, of course, serve games to its players.

It's like WordPress for casino games

Does that sound familiar? It's actually the same concept that website owners and millions of bloggers use all over the world and thanks to tech companies such as WordPress and Wix.

In the early days, starting a website or blog was a huge ask. It was the time when Adobe's Dreamweaver was the easy way to create a website, and you had to write pure code, both backend and frontend, to launch your site. Today, starting a blog is a matter of minutes.

With WordPress, all you need to care about is the skin or theme. The design. Everything else is reusable code supplied by some of the smartest developers in the world. The idea is to give people the power to build sites that attract and are targeted at different types of people without the hassle of writing code each and every time. It's where the casino operators got the idea from for building sister sites to reach more players.

By the way, as of today, WordPress powers 34% of the Internet. It's safe to say the concept works!