How Technology Continues To Positively Impact The Online Casino Industry

Online casinos provide in many ways the same experience as physical casinos - it's perfectly possible to play the same games (like blackjack, poker, and so on) as you might do at a real life location and many online casinos have social features that allow you also to engage with others around you. Yet there are some particular features of online casinos that both pose challenges or provide opportunities depending on your perspective. Many of these features have been addressed by online casinos thanks to the clever use of technology, which in fact capitalize on the special nature of the digital world in order to provide an even richer experience for its customers. This article looks at four examples of how technology has been used to leverage the strengths of the online casino industry.

Live Video Technology

One of the biggest challenges that online casinos face is the lack of real-time social interaction with tangible people. This isn't unique to the online gambling scene of course, everything from video gaming to business meetings in zoom to at-home learning experiences need to somehow relate to the absence of a "real" interaction with other people. Different kinds of online activity require different kinds of solutions to this issue, but the online casino industry has found a great way of using modern live video technology to its benefit.

Modern live online casinos feature games that are managed real-time by a real human dealer but with which the player interacts digitally. Technically this involves a lot of moving parts and also increased expenditure on real-life staff. While such games cost providers more, they are also enormously popular with players online who are looking to strike a balance between physical and digital presence.

Online Casino Apps

An alternative way of approaching the mismatch between device and computer browser resolutions is to instead offer apps for players looking to visit online casinos via their phones or tablets. Many players prefer playing in this way rather than through their devices' browsers. In fact, many helpful review sites include mobile playability as a criterion in their ranking, such as this exclusive list of online casinos to sign up to and play at.

Being able to enjoy online casinos not only from your home computer but even from your home bedroom or bathroom is certainly something that a lot of players seem to appreciate! And beyond the simple versatility at home online casinos apps also see much greater usage from players on the move with public transport, for example, or with some downtime between engagements and meetings.

Modern Graphics

With the rapid pace of development in computing hardware, all kinds of modern graphics cards are quickly increasing in power. This goes for stock graphics cards bundled with even rather modest machines as well as for professional or gaming graphics cards. A couple of decades ago, two things held back the delivery of high-quality graphics in gaming (including online casinos).

Firstly, the minimum power that developers could assume players would have was very low and accordingly games couldn't be too demanding in their graphical output. Secondly, the actual power of the cards themselves was not capable of producing higher resolution outputs. Today, both of these problems are essentially resolved with almost every connected home computer and smart device loaded with an efficient graphics processor, meaning the online casino industry can make good use of this power and create games that are visually stunning. Indeed, some of the more cutting-edge online casinos have even begun exploring 3D graphical features at their sites.

Mobile-Friendly Design

A more recent challenge to online casinos has been that an increasing number of customers are accessing the internet via their phones or tablets. These smaller devices have much smaller screens than typical computer monitors and for this reason user interfaces and website layouts need to be adapted to this new reality. In fact, recent estimates are that around half of all website browsing comes from mobile devices, which makes this a very real issue for companies looking to provide online gambling services to their customers.

The kind of design decisions geared towards mobile-friendliness include focused and maximised text, side- or top-bar located menu options rather than drop-downs at the top of the screen as well as customised resolutions suited for phone or tablet use, of course. Facilitating the browsing of online casinos via mobile devices hugely benefits the industry as people continue to spend more and more time on their phones.