Dozens of articles are published every day on the network on how to develop a personal Instagram blog. But almost nothing is said about corporate accounts. We have put together our own case that will help anyone who is just thinking about using this social network for their marketing purposes.
We will describe step by step the stages of working on a company account, analyze common mistakes that are made when promoting such blogs and tell you how to avoid them. After reading our instructions, you will not often have to buy Instagram followers!
If your business isn't on social media, you don't have a business! Despite predictions of an imminent end, Instagram remains the most popular and effective promotion channel among all social networks. Every month, a billion people use it all over the world, and the volume of purchases here is growing day by day. Is it possible to leave it unattended?
However, even being on the platform can become a weapon of self-destruction or a waste of time if used incorrectly. For example, if bloggers try to buy Instagram followers cheap not on trusted services such as Viplikes, but from scammers or simply low-quality sites. It's unacceptable to treat your work like this!
From a blog for your friends to a channel about technology
Of course, one could buy expensive advertising, launch a target, or completely despair and follow the path of marathons with a large prize fund. But if you have a bad concept, all these measures will not bring a lasting effect. Do not waste money on ignoring symptoms, work immediately with the cause and solve the problem on an ideological level.
What should you do? Adjust the concept, and after it the entire array of content. If earlier you talked about everything that interested you, now you can focus on one topic - the latest technologies and startups. Yes, part of the old audience will lose interest, but new readers will come and there will be many more of them.
The result that you achieve with your tech blog is the result of choosing the right concept. Everything would be much more boring, more prosaic, if you just talked about your products, about how cool and professional you are. You are not directly selling your services and products here, but you will make your company name synonymous with technology and progress.
Only in stories you can sometimes share significant events from the life of the company with subscribers, invite them to your meetups, and in pinned stories you can post several videos about your projects. But experience shows that such a scenario works: not to talk about the company itself, but about areas adjacent to your activity in which you have expertise and which are of interest to you.
Moreover, given the general audience fatigue from widespread advertising and sales, distrust and increased demands on content, we see this option even more effective than the classic sales or expert one.
Of course, the concept is only the first step. The most difficult and important, but inevitably requiring the following steps. Even with a powerful concept, you won't succeed if you don't know how to properly implement, package, and market it.
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