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TikTok now lets brands buy ads that appear in the app’s search results

  • TechCrunch faviconTechCrunch

    By Sarah PerezAug 22, 2023, 11:46 am128 pts
    photo of TikTok now lets brands buy ads that appear in the app’s search results imageTikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more about new products or brands by…
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