TikTok now lets brands buy ads that appear in the app’s search results

TechCrunch
By Sarah PerezAug 22, 2023, 11:46 am146 pts
TikTok announced today it’s adding a new place for advertisers to reach its audience: within the search results page. The new ad buying type dubbed the “Search Ads Toggle” will allow advertisers to target the platform’s users who are specifically seeking to learn more about new products or brands by…

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