MarketForce winds down its B2B e-commerce arm

TechCrunch
By Annie NjanjaApr 19, 2024, 2:50 pm91 pts
Kenyan B2B e-commerce company MarketForce is winding down its B2B e-commerce business that served informal merchants (mom-and-pop stores) after a turbulent two-year period that saw it scale down operations severely. The shutdown of the B2B e-commerce arm dubbed RejaReja comes months after MarketForce withdrew…

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