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Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI 

  • TechCrunch faviconTechCrunch

    By Julie BortApr 22, 2026, 11:00 am209 pts
    photo of Cathie Woods’ ARK makes its first lead investment in startup Lucra — and it isn’t AI  imageLucra offers corporate loyalty programs reimagined as interactive eSports. But winning ARK as a lead wasn't easy.
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