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Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn

  • TechCrunch faviconTechCrunch

    By Dominic-Madori DavisJul 10, 2026, 8:29 pm282 ptsTop
    photo of Phia accused of ‘cookie stuffing,’ taking affiliate credit on purchases it didn’t earn imagePhia, the shopping startup founded by Bill Gates’ daughter, Phoebe, and her friend, Sophia Kianni, is under fire for a practice known as “cookie stuffing,” which helped the product receive commissions and credit for sales it did not actually generate, per a Bloomberg investigation. 
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