Google's update on IP tracking has crossed a new line — here's why a VPN is more crucial than ever

TechRadar
Jul 6, 2026, 6:56 am182 ptsTrendingTop
Are you a Google user living in the European Economic Area (EEA), the UK, or Switzerland? If so, you have probably received a message from the tech giant informing you that it will soon start using your IP address for advertising measurement purposes. Google has so far only used IP addresses to route traffic…

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