Why UK marketers need mobile-grade measurement before AI can deliver on ROI

TechRadar
By Alex GrachOct 28, 2026, 6:06 am111 pts
UK marketers are entering a decisive phase. Digital advertising investment continues to grow, retail media and connected TV are becoming more central to media plans, and artificial intelligence is moving from experimentation into everyday campaign operations. Yet, the basic commercial question has not changed.…

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