'You cannot change or build the marketing organization of the future with the creative organization of the past': Adobe CEO lays out how work and collaboration are fundamentally changing

TechRadar
By Craig HaleNov 12, 2026, 6:15 pm110 ptsTrending
Marketing is more fast-paced than ever, with creatives now required to cater to more languages and geographies than ever as well as much faster refresh cycles. "Marketing professionals face unprecedented pressure to create compelling content across channels, optimize campaigns, and deliver," Adobe CEO Shantanu…

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