Your performance marketing KPIs are obsolete

The Next Web
By Rupert HodsonOct 26, 2020, 4:00 am122 pts
It’s a tale as old as time for marketers: “how do I know the ROI of my ad investment?” Every advertising innovation claims to solve the measurement conundrum. And that age-old problem grows even thornier as marketers defend shrinking budgets and grapple with new privacy regulations that are phasing out…

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