Why empathy should be the key ingredient in products

The Next Web
By Toni SekinahDec 9, 2020, 8:30 am100 pts
In 2019, Bloom & Wild, a letterbox flower delivery company, informed its customers they could opt out of Mother’s Day marketing. This followed some customers asking for emails to be paused in the run-up to what can be a sensitive holiday for some. The response was overwhelmingly positive. Since then the…

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