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When should you kill a product? 4 lessons from GitLab’s subscription change

  • The Next Web faviconThe Next Web

    By Tien TzuoMar 15, 2021, 6:04 am236 pts
    photo of When should you kill a product? 4 lessons from GitLab’s subscription change imageHow do you know when it’s time to kill a product? It’s certainly not a decision to take lightly. In 2011, Netflix tried to steer customers away from mailed DVDs and dropped a 60% price increase in the midst of a recession. That year, the company lost 800,000 customers, its stock price tanked almost 80%, and…
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