The 8 best and worst decisions I made in my first year as a CMO

The Next Web
By Hanna YatelJul 27, 2021, 3:00 am164 pts
On average, CMOs have 40 months to prove their effectiveness. When it comes to startups, the figure is half that: you either bring explosive growth or get replaced. CMOs in SaaS companies must understand both the market and the audience, shape positioning, and support unit economics. They are also responsible…

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