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Semrush launches a framework for measuring brand visibility in AI search as the old SEO playbook breaks down

  • The Next Web faviconThe Next Web

    By Allison Steffens HerreraApr 20, 2026, 5:29 pm68 pts
    photo of Semrush launches a framework for measuring brand visibility in AI search as the old SEO playbook breaks down imageSummary: Semrush launched a Brand Visibility Framework at Adobe Summit introducing “Agentic Search Optimisation” as a new discipline for measuring brand presence across AI-generated answers, traditional search, and autonomous AI agents, drawing on 213 million LLM prompts. The framework arrives as organic…
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