EA just built a full advertising platform inside its games, and 120 million players are the audience
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Jun 15, 2026, 1:35 pm77 pts
The Next Web
Electronic Arts has launched EA Advertising, a platform that lets brands buy dynamic, real-time ad placements inside the company’s sports games. The system delivers ads through stadium signage, digital ad boards, scoreboards, and broadcast-style overlays across titles including Madden NFL, EA SPORTS FC, and…
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