OpenAI told Cannes it is “clearly in the advertising business now.” The numbers say it is barely in the door.

The Next Web
By Alexandru StanJun 26, 2026, 9:25 am94 pts
OpenAI made its debut at the Cannes Lions advertising festival this week, but it did not book a beach club on the Croisette alongside Meta, Amazon, and Google. Instead, the company summoned reporters and agency executives to a semi-secluded villa near the harbour, a staging choice that doubles as metaphor:…

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