Xbox is testing ad-supported game streaming. Amazon is folding Luna into Prime Video. Both admit cloud gaming has not worked yet.

The Next Web
By Darius PopaJul 23, 2026, 12:54 pm16 pts
Microsoft and Amazon announced new cloud gaming strategies on the same day, each acknowledging in different ways that the category has not reached the audience they expected. Xbox will test ad-supported game streaming, letting users in its Insider Programme stream games they already own for free with a one-hour…

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