Live-shopping app Whatnot is in talks to nearly double its valuation to $20bn

The Next Web
By Ana Maria ConstantinJul 30, 2026, 4:00 am116 ptsTrending
The startup, which sells everything from sneakers to sports cards over livestream, is raising again barely a year after an $11.5bn round, as live commerce catches on in the West. Whatnot, the livestream-shopping platform where hosts sell sneakers, trading cards, and vinyl to a live audience, is in talks to…

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