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Independent project franchising: why big software companies should spin out innovation instead of killing it

  • The Next Web faviconThe Next Web

    By Robert BrownsteinAug 26, 2026, 4:07 am125 ptsTrending
    photo of Independent project franchising: why big software companies should spin out innovation instead of killing it imageInnovation does not usually die because an experiment fails. It dies when ownership disappears. Large software companies can build an ancillary tool, prove that it solves a real problem, and still starve it of attention once leadership redirects the team toward the flagship product or the next urgent…
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