Rising costs of the token consumption race

The Next Web
By Kunal NainAug 27, 2026, 4:08 am115 pts
Lately, we have seen a surge in a practice called Tokenmaxxing. More and more companies are tracking their employees’ productivity with tokens spent on AI usage. Jensen Huang, CEO of Nvidia, summarizes the sentiment clearly: “If that $500,000 engineer did not consume at least $250,000 worth of tokens, I am…

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