I’m 19, and I’ve watched more than 200 brands quietly give up on influencers

The Next Web
By Gabriele MuratoriAug 28, 2026, 4:12 pm185 ptsTop
I’m 19, and I’ve had an odd seat for the last couple of years of the creator economy. My company runs a marketplace that connects consumer brands with creators, and it’s grown to more than 200 brands. From that seat, I keep watching the same thing happen: companies walk in expecting to pay for reach,…

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