Taylor Swift gets custom collab with TikTok as UMG battle continues

The Verge
By Emma RothApr 19, 2024, 11:58 am91 pts
Photo by Ashok Kumar / TAS24 / Getty Images for TAS Rights Management TikTok has launched a new hub to promote Taylor Swift’s new album where you can earn in-app rewards for completing certain tasks, like following Swift’s account on the platform. The update comes just days after Swift’s music returned to…

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