Meta’s ‘set it and forget it’ AI ad tools are misfiring and blowing through cash

The Verge
By Amrita KhalidApr 28, 2024, 11:00 am249 ptsTop
Image: Cath Virginia / The Verge It was Valentine’s Day when Meta’s ad platform started going off the rails. RC Williams, the co-founder of the Philadelphia-based marketing agency 1-800-D2C, had set one of Meta’s automated ad tools to run campaigns for two separate clients. But when he checked the…

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