Walmart shopper data will soon feed targeted ads on Disney Plus and Hulu

The Verge
By Sheena VasaniMay 8, 2024, 5:03 pm218 ptsTop
Image: Nick Barclay / The Verge Advertisers can now use Walmart’s shopping data to target Disney’s streaming portfolio, which includes Disney Plus and Hulu, Adweek reports. The news comes after the companies announced a partnership between Disney Advertising and Walmart Connect, the retailer’s media…

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