WhatsApp’s rollout of ads will change the app forever

The Verge
By Emma RothJun 17, 2025, 6:06 pm97 pts
This week, WhatsApp did something its founders said it would never do: it's putting advertisements inside the app. It ends WhatsApp's decade-plus run of offering an ad-free messaging and calling experience. Meta, which acquired WhatsApp in 2014, attempted to justify the decision by saying ads will be…

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