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Instagram’s ‘pay or consent’ approach to ads is coming to UK after being rejected in EU

  • The Verge faviconThe Verge

    By Robert HartSep 26, 2025, 6:03 am365 pts
    photo of Instagram’s ‘pay or consent’ approach to ads is coming to UK after being rejected in EU imageMeta is bringing its “pay or consent” ad model to the UK after months of wrangling with regulators over the controversial policy. The update will force Instagram and Facebook users to pick between being served up personalized ads or shelling out for monthly subscriptions to ad-free versions.  Subscriptions…
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