The secret to Roku’s success: not being cool

The Verge
By Janko RoettgersMay 28, 2026, 11:30 am76 ptsTrending
This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week. Roughly 10 years ago, someone told me that Roku was making "cheap hardware to sell to Walmart customers in flyover states." The remark was meant to…

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