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Vurt wants you to look at vertical videos as a genre of their own

  • The Verge faviconThe Verge

    By Charles Pulliam-MooreOct 11, 2026, 9:00 am113 ptsTrending
    photo of Vurt wants you to look at vertical videos as a genre of their own imageFrom Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats. In this arms race for viewers' attention, it has often…
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