Apple CEO Tim Cook says the company is fighting 'a hundred-year flood' on memory pricing — expects to pay even more for memory in September following recent price hikes

Tom's Hardware
Jul 31, 2026, 10:54 am108 pts
Apple will pay even more for memory in the September quarter than it did in the June quarter, CEO Tim Cook told analysts on the company's earnings call on July 30, after memory costs accounted for more than the entire sequential decline in Apple's adjusted gross margin. Cook, speaking from Cupertino on his…

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