The Trademark Tug-of-War Over ‘Demure’ Shows a Massive Meme Power Shift

Wired
By Angela WatercutterAug 30, 2024, 7:00 am164 pts
Going back to the days of “on fleek,” creators have had a hard time benefiting from their memes. TikTokker Jools Lebron is poised to change that.

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