Ford’s Fathom electric pickup to start at $28,350

Electrek
By Fred LambertAug 6, 2026, 10:04 am98 pts
Ford announced the name and price of its most important electric vehicle in years on Thursday: an electric pickup called the Fathom that starts at $28,350. It’s the first vehicle on Ford’s new Universal EV Platform, and the company is hitting that price with no federal tax credit to lean on. That’s the…

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