Google's new commerce framework cranks up the heat on 'agentic shopping'

Engadget
By Jackson ChenJan 11, 2026, 9:24 pm435 ptsTop
To further push the limits of consumerism, Google has launched a new open standard for agentic commerce that's called Universal Commerce Protocol (UCP). In brief, it's a framework that combines the power of AI agents and online shopping platforms to help customers buy more things. Thanks to the introduction of…

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